Launch an immersive social marketing campaign that blurs the lines between the world of Gossip Girl and our reality, deepening fan engagement while leaning into the true essence of the series itself - that gossip girl is always watching ༝༚༝༚

  • Gossip Girl S1A debuted as the #1 Max Originals over premiere launch weekend across total viewer subs on platform

  • The social volume within 24 hours of launch was exceptional with 105k+ social posts across platforms

  • Social followers of the Gossip Girl handle increased by 259k+ during the weekly episode launches

  • Campaign increased viewership of the Gossip Girl series on platform- reaching audiences who did not watch the original series to watch as an entry point

Campaign Highlights

  • Assisted in developing social content to reinforce the pop-culture relevance of the series and surround fans across multiple digital touchpoints

  • Collaborated with teams and social agencies to execute a 360 transmedia campaign that extended into digital and traditional media sources

  • Gathered social insights and summarized findings to create a launch recap presentation across cross-functional teams

  • Supported the development of an in-person activation and attended the event to ensure all operations were running smoothly

Key Responsibilities

Custom Content

The one and only Gossip Girl here to serve subscribers the juiciest news straight to your inbox. (20K+ subscribers)

A series of interactive social content to immerse viewers into Gossip Girl’s world

“Everyone’s Tweeting” Social Campaign

Social | Fashion Show

Partnered with Twitter Dive Billboard to create a pre-premiere social stunt and promote the fashion show livestream.

Gossip Girl took over 7 Billboards in Times Square that rolled into a 9 minute countdown to the 9PM Fashion Show. Character art, teasers and huge posters flooded Times Square.

The takeover finished with a closing message from Gossip Girl herself pushing to the premiere.

Geared up fans to tune into the fashion show live stream through a series of tweets by Gossip Girl

Posted exclusive live social coverage to give viewers a sneak peak at what’s going on at the highly-anticipated fashion show.

Experiential Event

Kicked off the night of premiere with a Monse x Gossip Girl fashion show to give NYC’s top influencers a taste of Gossip Girl’s fashion show in the first episode. 56 influencers attended with their guests and created exclusive content throughout the night (estimated collective reach of 16MM+)