Launch an integrated marketing campaign that celebrates Harley Quinn S3 by immersing audiences into the DC world through eye-catching creatives, interactive promotions, and social content filled with easter eggs ❤️‍🔥

  • The teaser, trailer and redband trailer earned 10M+ views across show, brand, and talent profiles in addition to earned media and paid support

  • Following the premiere, the new season surpassed 521 viewing subs within 4 days, showcasing high performance amongst comparable series

  • During SDCC there were 9K+ mentions about the series with an estimated 4.3M impressions

  • The sneak peek at SDCC brought in 90K engagements and additional 500K impressions

Campaign Highlights

  • Strategized initial campaign framework through audience research and positioning studies

  • Created strategic briefs to align on the campaign positioning and creative direction of marketing assets

  • Collaborate with teams to execute initiatives leading up to launch across diverse channels: social, on-platform, OOH, paid media, activations

  • Translate performance insights to actionable strategies

Key Responsibilities

Out-Of-Home Placements

Custom Landing Page

Digital Promotions

Custom Instagram AR Filter

Ideated and collaborated with teams to design an interactive filter to immerse fans into Harley’s ragtag crew!

Harley Quinn x Fortnite Partnership

Selected two top-performing content creators in the gaming space to livestream a Fortnite game using the Harley Quinn skin. With a combined 6M impressions and 95K+ engagements in the livestreams and social posts, the partnership increased awareness leading up to the Season 3 premiere weekend.

San Diego Comic-Con 2022

Harley Quinn Activation

Harley Quinn swung by SDCC to surprise 500+ fans with an advance screening, swag bag, and a visit from cast members. To further expand the Harley Quinn footprint with the core audience, we took over the Now Or Never Comic Store. The store was located closeby to SDCC and the Harley Quinn creative art took over all the store windows and indoor walls.

HBO Max Brand Activation

In collaboration with the HBO Max Brand team, I helped organize an exclusive Harley Quinn sneak peek to airdrop at the HBO Max “drop zones” around SDCC. This branded event excited fans by dropping a first look clip of the new season and sparking an interest in the Harley Quinn screening.