Launch an integrated marketing campaign that highlights the talented ensemble and complex storyline of Made for Love S2 to ignite excitement with S1 viewers and attract new audiences📱

  • Built a strong presence across key digital partners to reach our target audiences through takeovers and homepage roadblocks on premiere week

  • Drove new audiences to the series landing page through organic and paid social efforts to learn more about Made For Love and to watch the first episode of Season 1 for free

  • The influencer mailer kits were sent to unpaid influencers & talent, generating 1.8M+ impressions worth $486K of social media value, outperforming almost all other unpaid Max Originals mailer kits

Campaign Highlights

  • Created final marketing briefs across teams to align on the creative and strategic direction of the campaign leading up to launch

  • Monitored the campaign roadmap and analyzed the end-to-end campaign performance to optimize marketing strategies

  • Assisted in the development of mailer kits by pitching content creator recommendations and creating an in-depth influencer brief

  • Collaborate with teams to execute initiatives leading up to launch across diverse channels: social, on-platform, OOH, paid media, activations

  • Translated social analytics to actionable strategies and presented performance results across teams

Key Responsibilities

Campaign Artwork

In-App Promotions

Influencer Mailer Kit

Influencers received buzzworthy mailers with ‘easter eggs’ from the new season to create a storied moment and spark conversation, awareness, and tune-in. The kit was sent to 19 influencers and talent, and was recognized to be one of the top-performing MAX Original mailer kits.

Influencers were selected based off content that aligned best with the show’s brand and audience. Throughout the process, I supported the decision-making process on the products and collaborated with a creative agency to recreate the quirky Gogul Hub environment for the influencers.