Celebrate the anticipated Pennyworth S3 with an integrated marketing campaign that will drive awareness, excitement, and streaming with existing super fans and new audiences 🤵🏻‍♂️

  • Trailer and teaser launched across show, brand, and talent profiles as well as earned paid media, receiving over 7.7M+ views

  • Teaser social conversation volume was +64% higher than both S1 and S2 trailer volumes

  • 500+ Attendees at NYCC Screening and Panel

Campaign Highlights

  • Strategized initial campaign framework through audience research and positioning studies

  • Created strategic briefs to align on the campaign positioning and creative direction of marketing assets

  • Collaborate with teams to execute initiatives leading up to launch across diverse channels: social, on-platform, OOH, paid media, activations

  • Created project roadmaps and tracked timelines to ensure major launches (ie. trailer, teasers, key art) aligned cross-functionally

  • Translated analytics to actionable strategies and presented performance results across teams

Key Responsibilities

Out-Of-Home Placements

Digital Launches

Social Strategy

New York Comic-Con 2022

Interacted with fans through a panel with appearances from cast members Jack Bannon, Ben Aldridge, and showrunners John Stephens and Bruno Heller, moderated by Christian Holub (Entertainment Weekly). The activation also surprised fans with an exclusive Episode #1 premiere screening and the “This Season On” promotional asset.

I supported in organizing the screening by creating a strategy brief and tracking the delivery of the promotional asset being screened at the event. As one of the event representatives, I also coordinated signed key art posters to surprise select fans and ensured that all operations were running smoothly.