Launch an integrated marketing campaign that celebrates Titans S4 by driving excitement amongst core fans and new audiences as a can’t miss DC and Max origin story 💥

  • The teaser and trailer earned 5.3M+ views across show, brand, and talent profiles, earned media coverage and paid media support

  • The teaser reached 469K impressions and all pre-premiere social assets reached over 2.9M impressions

  • Titans panel saw a full house at the Javits Center Main Stage with a capacity of 2.2K+ people

Campaign Highlights

  • Strategized campaign framework by analyzing audience research and positioning studies

  • Created strategic briefs to align on the campaign positioning and creative direction of marketing assets

  • Translated analytics to actionable strategies and presented performance results across teams

  • Collaborate with teams to execute initiatives leading up to launch across diverse channels: social, on-platform, OOH, paid media, activations

Key Responsibilities

Out-Of-Home Placements

Social Strategy

New York Comic-Con 2022

S.T.A.R LABS ACTIVATION

To promote the newest season of Titans, our team built an interactive booth to bring S.T.A.R labs to life! The booth contained a series of interactive fan moments including Season 4 super suit reveals, a weapons station with combat training, a gaming station with MultiVersus, exclusive flashes of custom content, and a themed photo moment.

CAST PANEL

Fans enjoyed a special appearance from Brenton Thwaites, Joshua Orpin, Ryan Potter, and Greg Walker on the Javits Main Stage for a panel discussion.