Showcasing New York City’s vibrant design community and promoting the annual celebration of innovative designs 🎨
Ode to NYC
A citywide poster campaign that pays tribute to NYC through a design lens. Our team invited local and global creative designers to share messages of love, hope, and inspiration during the challenging times of a worldwide pandemic. The artwork was displayed on posters around the city and all profits from purchased posters were directed to a non-profit organization, Black Artists + Designers Guild.
While launching this campaign, I raised awareness to the designers’ artwork on social media by creating marketing materials and social copy across NYCxDesign’s social media platforms as well as managing the social calendar.
ThinkLab Instagram Strategy
In collaboration with fellow SANDOW interns, I created a fully-fledged Instagram strategy for one of SANDOW’s brand called ThinkLab. After weeks of research on the brand and the target audience, we pitched a series of creative assets and social media strategies to senior management. I took lead in translating the company’s research data into engaging content such as interactive polls that contained industry insights, highlights on ThinkLab’s digital seminars, and posts that invited followers to become a ThinkLab insider.
Virtual Experience
NYCxDESIGN: The Virtual Experience provided people with the opportunity to look behind the curtain and discover new creative experiences from home. From podcasts and webinars to online galleries, I curated a selection of digital programming within the NYC design community to publish on the landing page. I updated the site each month to feature the latest content and also delivered weekly email newsletters to increase viewership and engagement with subscribers.